We turn equity into opportunity
Giving people with equity the tools to take control of their financial futures
For many, equity is a black box—valuable but mysterious and difficult to access. Unlocking its potential requires understanding, planning, and confidence. That's where we come in.
Secfi was founded to demystify stock options and put employees in control of their equity.
After realizing they couldn’t afford to exercise their own stock options, our founders set out to create a platform that empowers employees with the clarity, tools, and resources needed to make informed financial decisions.
From confusion to confidence
46
K
startup employees trust us for equity planning*
$90
B
worth of equity registered on the platform*
$700
M
provided to startup employees*
The team brings together decades of experience across financial services, venture capital, and technology
Each has a personal history with stock options, which fuels their passion to help the startup community navigate their equity.
Frederik Mijnhardt
CEO & Co-founder
Jaime Moreno de los Rios
COO
Vieje Piauwasdy
Senior director of equity strategy
John Morrison, CFA®
Chief Investment Officer
Robin Stordeur
Head of Product & DesignWe're proud to work with strategic investors and capital providers
