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Our story

Hi there, we’re Secfi

We are the startup community's largest equity advocate.

Talk with us

Secfi was founded in 2017 by two startup employees, Frederik and Wouter, after they realized they couldn’t afford to own stock options in a company they worked tirelessly to build

They quickly discovered that they weren’t alone. So, they launched Secfi
to help their startup peers understand and make the most of their equity.

Since then, Secfi has grown to become the leading provider of equity planning
and financing for startup employees, and is trusted by thousands.

Join us

Startup employees trust us for equity planning*


worth of equity registered on the platform*


provided to startup employees to own their options*


We help startup employees make life-changing financial decisions, starting with stock options

Equity is complex, stressful, and takes a back seat to the hard work that goes into building a company. But we got it wrong in the past. And we don’t want you to.

Our leadership

The team brings together decades of experience across financial services, venture capital, and technology

Each has a personal history with stock options, which fuels their passion to help the startup community navigate their equity.

Frederik Mijnhardt


Jaime Moreno de los Rios


Neha Bhatia Ramdas

VP of Sales

Marc Bejas

VP of Finance

Shanna Leonard

VP of Marketing

Mow Kofol

VP of Business Development

Lucinda Pouw

Senior Director of People

Vieje Piauwasdy

Senior Director of Equity Strategy

Che Schneider

Director of Engineering

David Muckley

General Counsel

Giulia Gramola

Chief of Staff
Our investors

We’re proud to work with strategic investors and capital providers

As seen in

Join our team