What Gusto’s tender offer means for your equity and your financial future

This is your moment

Gusto just announced a tender offer. If you're eligible, you can sell up to 20% of your equity back to the company. That means cash in your pocket, potentially for the first time since joining.

But this isn’t just about selling shares. This is about what comes next. What you do with that cash matters, and so does the 80% of your equity you’re still holding.

At Secfi, we help Gusto employees make the most of moments like this. Whether you’re trying to figure out a smart way to use your proceeds or want access to more of your equity, we’re here to help you create a plan that actually works for you.

You’re getting cash. Don’t leave it sitting.

Selling shares is exciting. But suddenly having new money in your account can also feel overwhelming.

Should you invest it? Save it? Set some aside for taxes? Double down and exercise more Gusto options?

We’ve worked with hundreds of startup employees in the exact same spot. And one thing is clear—without a plan, it’s easy to lose momentum. Some people leave the cash untouched because they don’t know what to do. Others make a quick decision that they regret later.

That’s where our wealth team comes in. We’ll walk you through your options. You’ll learn how to avoid common tax surprises, build a diversified strategy, and use this cash to make meaningful progress toward your goals.

What about the other 80% of your shares?

The tender offer lets you sell 20%, but most of your equity is still off-limits. That’s where your real upside may live. And that’s where things get interesting.

You don’t have to wait for an IPO to use your equity. And you don’t need to spend your own money to exercise either.

If you’re holding options, now could be the time to act. Many employees use a moment like this (when they’re already thinking about their equity) to exercise more shares. Doing so could help you start the clock on long-term capital gains, reduce future taxes, and take full ownership of what you’ve earned.

Secfi’s non-recourse financing gives you a way to exercise without using your savings. You get the flexibility to take action today, and you stay positioned to benefit if Gusto’s value continues to grow. It’s a win, win.

Don’t wait to build your plan

This isn’t just a chance to sell shares, it’s a chance to think big! To build a full equity strategy that helps you get more out of what you’ve earned.

You can make a plan for your tender proceeds. You can access more liquidity. And you can do it all with support from a team that’s helped thousands of startup employees just like you.

The tender deadline is coming. Let’s make the most of it together.