Our storyTalk with us
Hi there, we’re Secfi
We are the startup community's largest equity advocate and wealth manager.
OUR VISION
Join usSecfi was founded by two startup employees after learning they couldn’t afford to own stock options in a company they worked hard to build
They quickly discovered that they weren’t alone. So, they launched Secfi
to help their startup peers understand and make the most of their equity.
30
K
startup employees trust us for equity planning*
$72
B
worth of equity registered on the platform*
$700
M
provided to startup employees to own their options*
OUR MISSION
We help startup employees make life-changing financial decisions, starting with stock options
Equity is complex, stressful, and takes a back seat to the hard work that goes into building a company. But we got it wrong in the past. And we don’t want you to.
Our leadership
The team brings together decades of experience across financial services, venture capital, and technology
Each has a personal history with stock options, which fuels their passion to help the startup community navigate their equity.
Frederik Mijnhardt
CEO & Co-founder
Jaime Moreno de los Rios
COO
Vieje Piauwasdy
Senior director of equity strategy
John Morrison, CFA®
Head of Portfolio Management
Robin Stordeur
Head of Product & DesignOur investors
We’re proud to work with strategic investors and capital providers
As seen in
