Introducing Maeve. AI built for your equity.

Try it now
For Employees
  • Secfi Liquidity
    • Liquidity Solutions For Employees

      Learn about our exercise and liquidity offerings for your options and shares.

    • Secondary Sale

      Get cash by selling your options or shares through our network of buyers.

    • Non-Recourse Financing

      Get the cash you need to own your stock options or gain some liquidity. Repay when your company exits.

  • Secfi Wealth
    • Financial Advice For Employees

      Learn about our wealth management approach for those with equity.

For Executives
  • Secfi Liquidity
    • Full-Service Liquidity Solutions

      Explore our liquidity options tailored for executives. Offering personalized strategies to help optimize your financial outcomes for your equity.

  • Secfi Wealth
    • Full-Service Wealth Management

      Discover our holistic wealth management services, designed specifically for executives to potentially maximize wealth and plan for the future.

  • Employee Benefits
    • Financing For Your Teams

      Learn about our equity solutions to support and empower your team.

    • Equity Education For Your Teams

      Learn about our services to educate your teams on equity, ensuring they are well-informed and can make the most of their equity compensation.

For Investors
  • Secfi Asset Management
    • Secfi Asset Management Overview

      Comprehensive overview of Secfi's asset management strategies and services.

  • Offerings
    • Diversified Funds

      Invest in late-stage startups through Secfi's expertly managed diversified fund.

    • Tailored SMA Vehicles

      Partner with Secfi for customized funds in late-stage private companies.

    • Secfi Secondaries

      Connect and invest in private equity of leading startups via Secfi.

Tools
Introducing Maeve

Introducing Maeve.

AI built for your equity.

Try it now
  • Calculate
    • AMT Calculator

      Exercise incentive stock options without paying the alternative minimum tax.

    • Equity Planner

      Exercise now or at IPO? Sell on the secondary market or hold? Understand your options in less than 5 minutes.

    • Exercise Timing Planner

      Decide whether to exercise your stock options now or later.

    • Stock Options Tax Calculator

      Calculate the costs to exercise your stock options - including taxes.

    • Stock Option Exit Calculator

      See what your stock options could be worth.

    • Equity Compensation Calculator

      Confidently negotiate your equity compensation

  • Insights
    • Private Market Insights

      Value your pre-IPO stock with private market data

Resources
  • Resources
    • Secfi Learn

      Find answers, guides, explanatory videos, and more about your equity and finances.

    • Company Case Studies

      Curated content for employees of the best startups

  • Newsletter
    • Founders & Funders

      Weekly newsletter on what's happening in startups, venture capital, public markets, and more

MaeveNEW
LoginGet started
For Employees
  • Secfi Liquidity
    • Liquidity Solutions For Employees

      Learn about our exercise and liquidity offerings for your options and shares.

    • Secondary Sale

      Get cash by selling your options or shares through our network of buyers.

    • Non-Recourse Financing

      Get the cash you need to own your stock options or gain some liquidity. Repay when your company exits.

  • Secfi Wealth
    • Financial Advice For Employees

      Learn about our wealth management approach for those with equity.

For Executives
  • Secfi Liquidity
    • Full-Service Liquidity Solutions

      Explore our liquidity options tailored for executives. Offering personalized strategies to help optimize your financial outcomes for your equity.

  • Secfi Wealth
    • Full-Service Wealth Management

      Discover our holistic wealth management services, designed specifically for executives to potentially maximize wealth and plan for the future.

  • Employee Benefits
    • Financing For Your Teams

      Learn about our equity solutions to support and empower your team.

    • Equity Education For Your Teams

      Learn about our services to educate your teams on equity, ensuring they are well-informed and can make the most of their equity compensation.

For Investors
  • Secfi Asset Management
    • Secfi Asset Management Overview

      Comprehensive overview of Secfi's asset management strategies and services.

  • Offerings
    • Diversified Funds

      Invest in late-stage startups through Secfi's expertly managed diversified fund.

    • Tailored SMA Vehicles

      Partner with Secfi for customized funds in late-stage private companies.

    • Secfi Secondaries

      Connect and invest in private equity of leading startups via Secfi.

Tools
Introducing Maeve

Introducing Maeve.

AI built for your equity.

Try it now
  • Calculate
    • AMT Calculator

      Exercise incentive stock options without paying the alternative minimum tax.

    • Equity Planner

      Exercise now or at IPO? Sell on the secondary market or hold? Understand your options in less than 5 minutes.

    • Exercise Timing Planner

      Decide whether to exercise your stock options now or later.

    • Stock Options Tax Calculator

      Calculate the costs to exercise your stock options - including taxes.

    • Stock Option Exit Calculator

      See what your stock options could be worth.

    • Equity Compensation Calculator

      Confidently negotiate your equity compensation

  • Insights
    • Private Market Insights

      Value your pre-IPO stock with private market data

Resources
  • Resources
    • Secfi Learn

      Find answers, guides, explanatory videos, and more about your equity and finances.

    • Company Case Studies

      Curated content for employees of the best startups

  • Newsletter
    • Founders & Funders

      Weekly newsletter on what's happening in startups, venture capital, public markets, and more

MaeveNEW
LoginGet started

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Secure your financial future

We help tech professionals grow and preserve their wealth

Let's have a chat

Join employees from the best companies

Our services

Your financial peace of mind is our priority

A financial plan aligned with your needs and values

We prioritize what matters most, creating a personalized roadmap to keep you and your loved ones on track.

A flexible, iterative approach

We're here to navigate life's twists and turns with you, offering continuous support and adjustment.

A portfolio tailor made for you

Your situation is unique. We seek to build portfolios to complement your career, private stock position, values, and goals.

Schedule a free intro call
What's next

We can’t wait to get to know you

1. Let’s see if we’re a fit

Your situation is unique. During your intro call, you’ll meet with an advisor who will get to know you and learn about your goals.

2. Crafting your plan

We’ll have a 360 degree look at your finances and craft a plan for you.

3. Investment strategy

We tailor an investment strategy that makes sense for you, including your company stock, and seeks to outperform the market.

4. Continuous service

You're juggling a lot of responsibilities & have limited time to prioritize managing your finances. We proactively help you make smart money decisions & spend more time where it matters most.

Our clients

From Big Tech employees to startup founders

Testimonials are specific to an individual Client’s experience and may not be representative of all Clients. Unless otherwise indicated, Clients offering a Testimonial do not receive compensation and their statement does not present a conflict of interest.

Solutions for every stage of your life

Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home
Navigating a career change
Retiring early
Taking a break
Caring for your parents
Saving for college
Starting a business
Optimizing your taxes
Family planning
Buying your first home

Transparent pricing with aligned incentives

All-inclusive pricing starting at $1,800/quarter.

Schedule a free intro call

Fee-only advisors

We believe in transparency and aligned incentives. Our only compensation is the fee we explicitly charge. We receive no commissions or kickbacks.

Fiduciary duty

We act in your best interest looking to provide you with the highest standard of care and peace of mind.

Personalized service

No cookie-cutter solutions. Get advice that’s uniquely tailored to you.
Our team

Here's who you'll work with

John Morrison, Secfi

John Morrison, CFA®

Chief Investment Officer
Mike Allred

Mike Allred, CFP®

Lead Financial Advisor
Headshot of Tim Lee

Tim Lee, CFP®

Financial Advisor

Here's what people are asking

Will I have a dedicated advisor?

Yes, you will have a dedicated advisor. We believe having a dedicated advisor leads to a stronger advisor / client relationship, which leads to better financial outcomes for you. Upon beginning our engagement, you will have a Lead Financial Advisor who will serve as your primary contact and a dedicated team to support your financial needs.

Can Secfi provide general financial advice, beyond my equity?

Yes, we can. Our team of advisors are certified financial planners and have deep experience in equity compensation along with other aspects of financial advice and investing.

Do you require investment management to become a client?

No, you aren't required to have us manage your investments. Though we do believe an integrated approach to financial planning and investing results in better outcomes.

Can Secfi file my tax return?

No, we do not file your tax return in-house. However, we have a CPA partner with experience in equity compensation which can prepare your return.