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Our story

Hi there, we’re Secfi

We are the startup community's largest equity advocate and wealth manager.

Talk with us
Secfi team standing on bridge during team hike

Secfi was founded by two startup employees after learning they couldn’t afford to own stock options in a company they worked hard to build

They quickly discovered that they weren’t alone. So, they launched Secfi
to help their startup peers understand and make the most of their equity.

Join us
photo of secfi team
photo of ceo
photo of four people from secfi
photo of team event in amsterdam

Startup employees trust us for equity planning*


worth of equity registered on the platform*


provided to startup employees to own their options*


We help startup employees make life-changing financial decisions, starting with stock options

Equity is complex, stressful, and takes a back seat to the hard work that goes into building a company. But we got it wrong in the past. And we don’t want you to.

photo of startup employee smiling
Our leadership

The team brings together decades of experience across financial services, venture capital, and technology

Each has a personal history with stock options, which fuels their passion to help the startup community navigate their equity.

Photo of Frederik Mijnhardt

Frederik Mijnhardt

Photo of Jaime Moreno de los Rios

Jaime Moreno de los Rios

Photo of Vieje Piauwasdy

Vieje Piauwasdy

Senior Director of Equity Strategy
John Morisson

John Morrison

Head of Portfolio Management
Natalia Sanchez

Natalia Sanchez

Senior Director, Head of Capital Markets
Portrait of Robin Stordeur

Robin Stordeur

Director, Head of Product and Design
Our investors

We’re proud to work with strategic investors and capital providers

As seen in

Join our team

Startup employee with green background