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Exercising stock options can look simple at first, but as soon as you start reading the fine print, it can become overwhelming. There’s a lot of information you need to dig up before going through with an exercise.
Specifically, you’ll want to know:
How much it’ll actually cost to buy your shares
Whether you’ll owe taxes before you’ve made any money
What happens if you leave your company
Whether exercising now, later, or not at all is the better move
How much of your own savings you’re comfortable putting into one private company (and therefore concentrating your net worth even more)
If you’re able to take on financing, whether traditional or non-recourse, so you don’t need to use your own cash to exercise
We’ll go through what you need when making exercising decisions, including:
Where can I get the information needed for exercising stock options?
What are the tax implications of exercising stock options?
How to use the information you’ve gathered to understand whether to exercise stock options, and how
Why partner with Secfi when exercising stock options
How Amanda used Secfi to exercise her stock options without risking her savings
Secfi provides equity planning guidance and financing so startup executives and employees can exercise their stock options with confidence. If you’re looking to better understand what you can do with your equity, sign up for our free purpose-built AI equity assistant Maeve.
Exercising stock options means buying shares in your company at your strike price, the price set in your stock option grant. But when did you last actually look at your grant?
Once you find your original grant documents or log into your equity management platform (such as Carta, Shareworks or Pulley), you should be able to see:
The type of stock options you have
The number of options available to you
Your strike price, which is the cost to exercise (purchase) one share
Your vesting schedule
The date your options expire
Before going any further, it’s important to put some serious thought into your tax liability. A lot of startup executives and employees don’t realize just how much tax they could owe.
Even if you don’t see any cash after exercising your options, the federal and many state governments may require you to pay taxes. It usually happens when the options you’re exercising are valued higher now than when they were granted to you.
Your strike price was set when you received the grant, but the value of those options — known as the 409A or fair market value (FMV) — is likely to change. If the fair market value is higher than the strike price on the day you exercise, you’ll likely owe taxes on the spread.
For more on tax implications, check out: Yes, you get taxed when you exercise startup stock.
Now that you’ve gathered your baseline information, you can use it to get a better understanding of your current situation.
There are three types of stock options, each with different purposes and tax treatments.
| Type of equity | What it is | Tax considerations |
|---|---|---|
Incentive stock options (ISOs) | Stock options that may qualify for more favorable tax treatment (hence “incentive”) if you meet certain holding requirements. | You usually don’t pay regular income tax when you exercise, but exercising can trigger the alternative minimum tax (AMT). If you exercise and hold the shares long enough before selling, you may pay a lower tax rate on the profit. |
Non-qualified stock options (NSOs) | Stock options that don’t qualify for ISO tax treatment. | The difference between your exercise price and the fair market value is generally taxed as ordinary income when you exercise. |
Restricted stock units (RSUs) | Shares that are given to you once they vest. Unlike options, you usually don’t need to buy them. | RSUs are typically taxed as ordinary income when they vest, based on the value of the shares at that time. |
Note: If you hold RSUs rather than stock options, you typically won't need to make an exercise decision. At private companies, RSUs may be structured as either single-trigger or double-trigger RSUs, which can affect when shares are delivered and when taxes are due.
ISOs are the most common for startups and pre-IPO companies. But it’s becoming common for later stage startups to switch to RSUs before going public. If you’ve received multiple grants during your employment, you’ll want to check all grants for the type of options you received in each.
If you’ve left the company and received a post-termination exercise window of longer than 90 days — sometimes 3 or 5 years, all the way up to 10 years — it’s likely that your ISOs have converted to NSO’s. You should be able to check this wherever your equity is managed.
There could be exercise and tax strategies based on your financial and tax situation. For example, you may be able to avoid AMT if the strike price and fair market value are the same (a benefit of early exercising). Or, you may be able to exercise a certain portion each year without paying AMT.
For more information read: The complete guide to employee stock option taxes.
Before you calculate the cost of exercising, you need to know how many options are actually available to you.
In most cases, you can only exercise options that have vested. Your vesting schedule should be listed in your stock option grant or equity management platform.
A common vesting schedule is four years with a one-year cliff. That means you receive 25% of your options after your first year at the company, then the rest vest gradually over the next three years.

For illustrative purposes only. Actual results may vary and there is no guarantee of any particular outcome.
For example, if you were granted 20,000 stock options on a four-year vesting schedule with a one-year cliff, you’d usually have 5,000 vested options after your first year. After that, more options would become available each month.
(Note that this is just an example, and it’s important that you speak to a qualified tax professional regarding your particular circumstance.)
Some companies use different vesting schedules, especially later-stage companies. So don’t assume yours follows the standard four-year schedule. Check your grant documents to confirm how many options have vested and when the rest are due to vest.
To learn more, check out our article: What is a stock option vesting schedule?
Some companies also allow early exercise. This means you may be able to exercise your options before they vest. If your company allows this, you may want to file an 83(b) election within 30 days of exercising. This can have major tax implications, so it’s worth speaking with a tax professional before doing it.
Once you know how many options you can exercise, you can estimate the base cost:
Number of options you want to exercise × strike price = base exercise cost
But this does not include taxes. Depending on the type of stock options you have and the company’s current fair market value, your total cost may be much higher.
If you want a more detailed estimate, try our AI equity assistant Maeve which can model different scenarios, including taxes.

The tool shown here uses artificial intelligence and is for illustrative purposes only and not necessarily indicative of future results and there is no guarantee that similar results can be achieved. The information provided by the tool is not professional advice and is not intended by Secfi, Inc., its affiliates, and Secfi representatives, to be deemed as investment, legal, tax or other professional advice or recommendations of any kind, or to form the basis of any decision to do or to refrain from doing anything. Secfi does not review the accuracy or completeness of the information provided to us within the tool
Beyond the documents immediately relevant to exercising stock options, you’ll need to figure out your current tax and financial situation. Information you should bring together includes:
When you have all of that information together, you can decide your comfort level with investing in your stock options.
Exercising stock options can set you up for big financial gains if your company performs well, but it can be expensive once you include taxes.
For example, imagine you have 10,000 stock options with a $2 strike price, and your company’s current fair market value is $12 per share.
The exercise cost alone would be:
10,000 × $2 = $20,000
But if your exercise also triggers taxes on the $10 spread between the strike price and fair market value, your tax bill could add tens of thousands of dollars more, depending on your option type and tax situation.
In this example, your total upfront cost could increase from $20,000 to $50,000 or more once taxes are included.
That’s why many startup employees and executives look into financing options when deciding whether to exercise.
If the cost is too high to pay out of pocket, you may want to look into financing options.
Traditional financing options, such as a personal loan or line of credit, may help cover the upfront cost of exercising. But they usually come with personal repayment obligations. That means you may still need to repay the loan, plus interest, even if your company delays its exit, loses value, or never exits at all.
Non-recourse financing from companies like Secfi works differently. Instead of relying on your personal assets for repayment, the financing is tied to the value of your shares. If there’s a successful exit, you repay the financed amount plus fees. If there’s no exit or your shares become worthless, you don’t owe the financed amount back.
Gathering the right information is a useful starting point, but making decisions around exercising stock options can still be intimidating.
That’s why Secfi was created. Our founders wanted to exercise their options, but didn’t have the cash or knowledge to make the best choices possible.
Secfi helps startup executives and employees understand their equity, access more liquidity, model different exercise scenarios, and explore ways to exercise without putting too much of your own cash at risk.
Maeve is Secfi’s AI assistant built for equity. It helps you understand your stock options, answer questions about your equity, and model different exercise scenarios based on your situation.
If you use Carta, you can securely connect your account to the Secfi platform so Maeve can access the information needed to help you analyze your equity. That may include details such as your grants, strike price, vesting schedule, and company valuation information like 409A updates.
If you don’t use Carta, you can upload your equity documents directly to the platform instead. Maeve can extract the relevant information so you don’t have to manually sort through grant paperwork yourself.
Once Maeve has the relevant details, you can ask questions like:
Even if exercising makes sense in your scenario planning, you may not want to use your savings, take out a personal loan, or put other assets at risk to buy shares.
Secfi offers non-recourse financing to help you exercise your stock options. In most cases, we can help cover both the cost of exercising and the taxes due when you exercise.
Our financing means your personal assets, such as your home, aren’t at risk. If your company does well when exiting, then we both win. If you don’t have a successful exit, we fully absorb the costs.
Secfi can also support secondary market transactions when getting cash for a milestone is a priority – for example, buying a home, paying for a child’s education, starting a business, diversifying your investments, or covering a major life event without waiting for your company to go public.
Stock options can impact your taxes, cash flow, investment risk, and long-term financial plan. It can be hard to know which details matter, which ones are urgent, and which ones you can ignore for now.
Unlike your regular tax or financial advisor, Secfi’s licensed equity professionals work with startup equity every day. We can help you understand what information you need, why it matters, and how different exercise choices could affect your financial situation.
Our wealth team can help you tie exercising stock options into your broader financial and tax goals. So instead of trying to piece everything together from grant documents, calculators, different professionals, and scattered online advice, you can work with specialists who understand the details and can help you make a more informed plan.
When Amanda joined a fast-growing unicorn software company, she said she had “no idea what equity was when I accepted my offer.”
Over time, she heard coworkers talking about equity more often, but she still wasn’t sure what the right move was for her. That kicked off a long round of research. Amanda Googled, read about tax implications, and tried to understand AMT, long-term capital gains tax, and what it would actually cost to exercise. But even after doing the work, the decision felt unclear.
Amanda wanted to own her equity, but she didn’t want to risk her life savings to do it. Taking out a bank loan felt risky because it could affect her debt-to-income ratio, which mattered for future financial decisions like buying a house. Waiting until the company went public felt safer, but it also meant she could lose control if her job situation changed before then.
Eventually, a coworker recommended Secfi. After talking with our team, Amanda decided to use non-recourse funding to exercise her stock options early. She felt relieved to finally make a well-informed decision that kept her risk low and potential returns high.
Read Amanda’s full story here: Why a startup employee used Secfi to buy her stock options.
Testimonials are specific to an individual Client’s experience and may not be representative of all Clients. Unless otherwise indicated, Clients offering a Testimonial do not receive compensation and their statement does not present a conflict of interest.
While the amount of information you need to consider before exercising stock options can feel overwhelming, you can make sense of it with the right support.
If you’re ready to start modeling your next steps, start by connecting your information into our free AI equity planning assistant Maeve. You can ask questions in plain English and figure out which options fit your unique situation.
And if you want to speak with specialists about your financial goals and financing options, our equity and wealth specialists are available to talk it through. Get in touch with our team today.
Exercising stock options means buying shares in your company at the price listed in your stock option grant.
In practice, it means deciding whether to put your own money into company shares that may become valuable in the future, but may also be difficult to sell while the company is still private.
Before exercising, you’ll want to understand how many options you can exercise, what it could cost, whether you may owe taxes, and how that decision fits into your broader financial situation.
Secfi helps startup employees understand their stock options, estimate exercise costs and taxes, and explore financing options if exercising is too expensive to pay for out of pocket.
If you decide the timing is right and you go through with exercising your stock options, here’s what you can expect:
Companies like Secfi that specialize in equity planning scenarios can help you make plans for your remaining shares and options.
It depends on your company, your tax situation, your cash flow, and how much risk you’re comfortable taking.
Exercising stock options can make sense if you believe your company may grow in value, you want to start the timeline toward potentially lower tax treatment, or you’re trying to exercise before your company’s 409A valuation increases. It can also be important if you’re leaving the company and have a limited window to exercise before your options expire.
But exercising isn’t always the better choice. You usually need to pay the exercise cost upfront, and you may owe taxes before you can sell your shares. Since private company shares are hard to sell, you could put money into stock that never becomes liquid or loses value. That’s why non-recourse financing, offered by companies like Secfi, can help decrease your risk when exercising stock options.
Before exercising, look at:
If you’re not sure, our AI equity planning assistant Maeve can help you understand the basics of your stock options and exercise timing. Secfi’s team can also help you compare different exercise scenarios before you decide.
The $100,000 rule applies to incentive stock options, or ISOs. It says that only up to $100,000 worth of ISOs can become exercisable for the first time in a single calendar year and still receive ISO tax treatment. The $100,000 value is based on the fair market value of the shares when the options were granted, not when you exercise them.
If more than $100,000 worth of ISOs first becomes exercisable in the same year, the excess options are generally treated as NSOs for tax purposes. That matters because NSOs are usually taxed differently at exercise, and may create ordinary income tax.
This can be especially important if your company allows early exercise, because early exercise provisions may affect how many of your options are treated as ISOs versus NSOs. If you’re not sure how the $100,000 rule applies to your grant, Secfi’s AI equity planning assistant Maeve can help you understand and model how it applies to your specific situation.
The tool shown here uses artificial intelligence and is for illustrative purposes only and not necessarily indicative of future results and there is no guarantee that similar results can be achieved. The information provided by the tool is not professional advice and is not intended by Secfi, Inc., its affiliates, and Secfi representatives, to be deemed as investment, legal, tax or other professional advice or recommendations of any kind, or to form the basis of any decision to do or to refrain from doing anything. Secfi does not review the accuracy or completeness of the information provided to us within the tool.